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===Marketing===
The first trailer for the series was released on April 19, 2017, ahead of Freeform's 2017 [[Upfront (advertising)|upfront]] presentation.<ref name="FirstTrailer" /> The ''[[A.V. Club]]''{{'}}s William Hughes described the trailer as dark and moody, "the grimmest entry we've seen from Marvel TV to date." He felt that Joseph and Holt "look like they're game to capture the necessary 'You're the only person on Earth who gets me' vibe" that is central to the comic characters.<ref name="FirstTrailerAVClub" /> Ben Pearson at [[/Film]] said the trailer looked "dangerously cheesy", and as "over the top" as other Freeform shows. He added, "It also doesn't look very much like other Marvel shows. So if all else fails, at least this will be an experiment to see how well Marvel's products can transition within genres and play to different audiences."<ref name="FirstTrailer/Film" /> Rob Cave for [[Comic Book Resources]] felt setting the series in New Orleans "gives audiences a glimpse of part of the [[Marvel Universe]], and of America, that is seen on screen far less often than the mythical realms of [[Asgard (comics)|Asgard]] or the sci-fi cities of [[Xandar|Xandar Prime]], let alone the over-exposed metropolises of New York and LA. The move also gives ''Cloak and Dagger''{{'}}s story its own space, far from the clutter and the clamor of the multitudes of superheroes already established across" the MCU.<ref name="Roxxon" /> In August 2017, exclusive clips from the series were shown at the [[Edinburgh International Television Festival]].<ref name="EdinburghTVFest" /> The series was part of Freeform's "activation zone" at [[New York Comic Con]] 2017.<ref name="NYCC2017" /> Holt, Joseph, Pokaski, and Prince-Bythewood will appear at [[South by Southwest]] 2018 on March 11 to discuss the series and screen the first episode.<ref name=SXSW2018" /> The group will then appear at [[WonderCon]] 2018 on March 23, to promote the series and show a sneak peak.<ref name="WonderCon" />
==Analysis==
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<ref name="WonderCon">{{cite web|url=https://www.newsarama.com/38850-marvel-tv-outlines-agents-of-s-h-i-e-l-d-cloak-dagger-deadpool-plans.html|title=AGENTS OF S.H.I.E.L.D., CLOAK & DAGGER, Animated DEADPOOL Coming to WONDERCON|publisher=[[Newsarama]]|date=February 28, 2018|accessdate=February 28, 2018|archiveurl=http://www.webcitation.org/6xZnzmnFV|archivedate=February 28, 2018|deadurl=no}}</ref>
<ref name="TeenVogue">{{cite web|url=https://www.teenvogue.com/story/cloak-and-dagger-olivia-holt-aubrey-joseph|title="Marvel's Cloak & Dagger" Stars Olivia Holt and Aubrey Joseph on the Superhero Show's Relevancy to Today's World|last=Tsao|first=Tommy|work=[[Teen Vogue]]|date=February 28, 2018|accessdate=March 1, 2018|archiveurl=http://www.webcitation.org/6xbEPEpkQ|archivedate=March 1, 2018|deadurl=no}}</ref>
<ref name=SXSW2018">{{cite web|url=http://www.comingsoon.net/tv/trailers/926679-marvels-cloak-dagger-to-premiere-at-sxsw|title=Marvel’s Cloak & Dagger to Premiere at SXSW|last=Evry|first=Mark|publisher=[[ComingSoon.net]]|date=February 28, 2018|accessdate=March 8, 2018|archiveurl=http://www.webcitation.org/6xlrK4FYR|archivedate=March 8, 2018|deadurl=no}}</ref>
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